Setting your prices as a wellness practitioner shouldn’t feel like emotional gymnastics. This guide breaks down how to shift from charging for time to charging for value, understand your numbers, stop the comparison spiral, and raise your rates with confidence, all while staying rooted in your own well-being.

Insurance-based practices and private pay models operate on completely different assumptions, different economics, expectations, and measures of success. This piece breaks down how to align your fees with the model you’re actually running, so you stop comparing apples to oranges and start building a practice that’s both profitable and sustainable.